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Aybike Gursu studied Fashion design at Bilgi University in Istanbul, after graduating Fine Arts High School. During college, she took a stylist certification program in Kariyer Educational Institution. Gursu finally established her brand ‘AYBIKE GURSU’ in 2017, in Istanbul.

The brands collections are inspired by stories of women, both masculine and feminine, bringing the modern woman to streets by strengthening the powerful and elegant designs with consctruction and tailoring. The brand has an attitude based on the idea of never sacrificing the quality, and sees Crêpe and silk irreplaceable for its designs.